Wednesday, March 20, 2013

Navistar: The swagger wasn't entirely gone

Navistar International held its annual press conference this morning as part of MATS Press Day. The company showcased its portfolio of trucks with SCR technology – a very different mantra from yesteryear’s annual EGRfest. 

The news conference was a stark contrast in content and style to the company’s traditional MATS Press Day event. This year it was a quick, half-hour presentation held in a large but modest, almost spartan, display booth in the Expo Center’s South Wing.

With little fanfare, Navistar stressed the truck maker’s confidence in its ability to “move business forward.” There was no customary open question period from the trucking press at the conclusion of the press conference.

I have to admit, I missed the colorful comments the trucking press corps is used to hearing at this event from James Hebe, former senior VP of North American Sales. Hebe retired last year.

But the swagger was not entirely gone. Still claiming to be the fuel economy leader, the company announced this morning that Navistar would again hire a third-party tester to see who is the best in the fuel economy battle. In Navistar’s corner will be the International ProStar with an ISX 15 engine. The ProStar will duke it out against competitors like Freightliner’s Cascadia and others.

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